There are quite a few PUP users who have owned every version, dating back to 1994!

That aside, it’s an interesting article, Dick. Software pricing models are going through a lot of change at the moment, what with the SaaS movement. Interesting to see how other companies are handling the drop in license sales.

I hate any kind of recurring billing / annual costs. I pay the hosting and other providers because I can understand the nature of it. But for software that runs on my desktop, hmm, not really. A better model for pricing could be to do some research and see at what point more people are willing to buy. Unless you have access to large audience (PUP being a case in point) this is difficult to do.

I think for excel add-ins and products, a price less than <$50 justifiable. That is provided the add-in does something relatively simple (like make an advanced chart, clean up something, process data or make a common job simpler). That is where everybody seems to have priced their add-ins. Look at Jon’s, John’s and few others products in market. Even I priced my Project management templates at that range. And so far no complaints from any one.. may be it is working.

Who cares about relevant comments? Dick isn’t selling any software.

But I have to figure out how to incorporate his tactic into my own sales pages.

Good Trick Fellow . That made my day.

Kanwal